Forgot Password? | Register Now!

MARKETING TO WOMEN QUIZ

Aligning your company’s marketing environment, objectives, strategies and activities to focus on women consumers can pay large dividends.

As noted by Kristen Gerencher of CBS marketwatch.com, "Women control almost $4 trillion in annual consumer spending, buy two of every three cars, take 50 percent of all business trips and control half of all the personal wealth in country."

To help you understand how your business stacks up in this critical area, take this short 10 question quiz.


1. Effectively marketing and selling to women is a top priority of my company’s business strategy.

2. We have both short and long-term goals and initiatives in place.

3. We are measuring the results of our efforts to target women’s markets and are achieving our goals.

4. Our company believes there is a difference between marketing and selling to women versus men.

5. Our company’s philosophy acknowledges that women have many individual differences that need to

6. Our management believes that marketing to women will not jeopardize our male customer base

7. My organization is allocating enough resources (people and dollars) to successfully attract the

8. Our company realizes that making our products smaller or pink is not the best way to appeal to

9. Representatives from our company are actively involved and financially supportive of women’s civic

10. Our bottom line would benefit from having loyal women customers who consistently buy our